English     中文
Professional Diploma of Business (Marketing)

The course content includes marketing research, information gathering, marketing strategy and opportunities analysis etc., as well as application of information technology in marketing curriculum: e-research and business technology application. The course aims to further students’ marketing knowledge and provide them with an overview of different perspectives in the profession through group discussions and research projects.

The course will enable students to understand a variety of marketing strategies and their corresponding impact on the industry, preparing those who wish to pursue a career in marketing with all the necessary and sufficient qualities. Upon completion of the course, students will be expected to have acquired the specific skills for in-depth marketing analysis and research, risk management and development of a full business plan.

Successful Cases of Employment
  • Marketing Assistant, AC Nelson
  • Customer Service Officer, Hong Kong Jockey Club
  • Personal Portfolio Consultant, AXA Hong Kong
  • Business Development Assistant, PCCW
  • IT Assistant, DELL Hong Kong
  • Business Executive
Professional Diploma of Business (Marketing)
Course Structure

Time Span : 27 Subjects (one of the subjects to be conducted in Australia)

Course Unit
  • English for Academic Purpose
  • Make a Presentation
  • Analyse and Present Research Information
  • Profile the Market
  • Conduct Market Research
  • Market Goods and Services Internationally
  • Establish Effective Workplace Relationships
  • Write Complex Documents
  • Promote Products and Services
  • Develop and Use Complex Spreadsheets
  • Maintain Financial Records
  • Identify and Evaluate Marketing Opportunities
  • Establish and Adjust the Marketing Mix
  • Interpret Market Trends and Developments
  • Implement and Monitor Marketing Activities
  • Conduct a Marketing Audit
  • Profile International Markets
  • Analyse Data from International Markets
  • Analyse Consumer Behaviour for Specific International Markets
  • Manage the Marketing Process
  • Manage Market Research
  • Develop Organisational Marketing Objectives
  • Develop a Marketing Plan
  • Evaluate International Marketing Opportunities
  • Manage RiskDevelop and Implement a Business Plan
  • Manage Organisational Change
Professional Diploma of Business (Marketing)

Advanced Diploma of Hospitality Management &
Advanced Diploma of Tourism

This course has been designed to students with in-depth knowledge and skills that can be practically applied in a wide variety of occupations across the tourism and hospitality industries. As a full-time student, you will have the opportunities to learn about the latest tourism and hospitality concepts and trends and participate in high profile tourism and hospitality events.

Advanced Diploma of Hospitality Management &
Advanced Diploma of Tourism
Course Structure

Time span: 20 months, total 4 semesters

Semester 1
  • Work with Colleagues & Customers
  • Provide Quality Customer Service
  • Develop and Update Hospitality Industry Knowledge
  • Follow Health, Safety and Security Procedures
  • Work in a Socially Diverse Environment
  • Coach others in Job Skills
  • Follow Workplace Hygiene Procedures
  • Clean & Tidy Bar areas
  • Operate a Bar
  • Prepare and Serve Non-alcoholic Beverages
  • Provide Responsible Service of Alcohol
  • Prepare and Serve Cocktails
  • Process Financial Transactions
  • Provide and Coordinate Food & Beverage Service
  • Serve Food and Beverage to Customers
  • Provide Table Service of Alcoholic Beverages
  • Provide Food and Beverage Service
  • Prepare and Serve Espresso Coffee
Semester 2
  • Design & Develop Text Documents
  • Write Business Documents
  • Lead & Manage People
  • Plan & Manage Meetings
  • Monitor Work Operations
  • Deal with conflict
  • Provide & Coordinate Hospitality Service
  • Roster Staff
  • Process payroll
  • Interpret Financial Information
  • Receive & Store Stock
  • Control & Order Stock
  • Implement workplace health safety & security procedures
  • Create & Use Simple Spreadsheets
  • Coordinate Marketing Activities
  • Manage Finances within a Budget
Semester 3
  • Establish and Maintain an OH&S system
  • Develop & Implement Operational Plans
  • Develop & Manage Marketing Strategies
  • Manage Financial Operations
  • Prepare and Monitor Budgets
  • Develop & Update the Legal knowledge required for business compliance
  • Manage Physical Assets
  • Establish & Conduct Business Relationships
  • Develop & Implement a Business Plan
  • Manage Quality Customer Service
  • Manage Workplace Diversity
  • Recruit Select & Induct staff
  • Monitor Staff Performance
  • Develop & Use Complex Spreadsheets
Semester 4
  • Develop and Update Tourism Industry Knowledge
  • Research Tourism Data
  • Research, Assess and Develop Tourism Products
  • Manage Business Risk
  • Access and interpret product information
  • Sell tourism products and services
  • Develop and implement local or regional tourism plan
Advanced Diploma of Hospitality Management &
Advanced Diploma of Tourism